Responsible for the delivery of all Google advertising types, formulating delivery strategies, summarizing data and reviewing;
Analyze promotion effects in a timely and regular manner, and continuously adjust and optimize advertising strategies based on dynamic changes in data to ensure the achievement of advertising goals;
Connect with operations, design and other departments to work together to achieve the overall goal;
Monitor competitors’ marketing actions, traffic changes, and advertising materials, maintain new market trends, and explore new advertising opportunities.
Job Requirements:
Have more than 3 years of professional experience in Google advertising, and be familiar with the operating bidding principles and delivery techniques of various advertising types such as Google/Bing, including but not limited to Search/Pmax/Display/UAC/Youtube and other advertising types, at least Proficient in more than 3 types;
Be able to formulate Google advertising plans and strategies for financial products, and be responsible for advertising effectiveness;
Be familiar with marketing analysis tools, be sensitive to data, and have strong data analysis capabilities;
Priority will be given to those with experience in launching and promoting financial products;
Applicants are required to have successful investment experience in web 3 or exchange products within the past year