About us
Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.
What you'll do
- Plan and execute local user-acquisition, activation, and retention campaigns for Bitget Wallet’s Web3 payment and PayFi products.
- Manage growth initiatives across relevant channels, including X/Twitter, Telegram, WhatsApp, mobile ad networks, local communities, and other effective market-specific channels.
- Develop and test campaign messaging, creative assets, incentive structures, and user journeys to improve conversion, activation, and retention.
- Execute lifecycle marketing activities, including push notifications, in-app messaging, email, and WhatsApp reactivation campaigns.
- Identify and activate local growth opportunities through payment communities, fintech ecosystems, merchant networks, user communities, KOLs, and other relevant channels.
- Support local product education, community activations, merchant outreach, and ecosystem events that drive awareness and adoption of Bitget Wallet’s payment products.
- Gather local market insights, including user behavior, competitor activity, payment trends, community feedback, and channel performance, and turn these into actionable recommendations.
- Track campaign ROI, funnel metrics, activation, retention, and channel performance; optimize activities based on data and market feedback.
- Maintain operational tracking for campaign performance, local channel resources, event execution, and budget allocation.
- Provide regular growth updates and collaborate with regional and global marketing, product, operations, and partnership teams on market priorities.
What you'll need
- 2–4 years of experience in growth marketing, campaign operations, market operations, community operations, business development, or a related role.
- Experience in payments, digital wallets, fintech, merchant acquisition, bank cards, financial services, or cooperation with local financial institutions.
- Strong understanding of the digital-payment and fintech ecosystem in at least one North or East African market.
- Familiarity with local user-acquisition channels and digital communities, including WhatsApp, Telegram, X/Twitter, TikTok, mobile advertising networks, and relevant local platforms.
- Demonstrated ability to independently plan and execute multiple growth initiatives in a fast-moving environment.
- Experience analyzing campaign performance and using data to optimize acquisition, activation, or retention activities.
- Strong operational rigor and attention to detail, with the ability to manage campaigns, events, local resources, reporting, and multiple concurrent workstreams.
- Proficiency with spreadsheets, dashboard tools, and campaign-reporting processes.
- Excellent written and verbal English communication skills; relevant local-language skills are highly preferred.
- Based in North or East Africa, with availability for domestic and regional travel as needed.
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
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