About us
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.
Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
About the Role
We are seeking a seasoned, bilingual (Chinese/English) communications professional to lead our media relations, crisis management protocols, and strategic brand building. This is a high-impact role for a "first-principles" thinker who can navigate the complex landscape of Centralized Exchanges (CEX), drive thought leadership, and manage executive visibility (CEO Operations).
You will be the backbone of our external narrative, ensuring consistency, speed, and professionalism in all public-facing communications. We value doers over talkers—someone who can strategize at a high level while executing with precision in proofreading and content production.
What you’ll do
1. Media Relations & Crisis Protocol Management
- Media Ecosystem: Build and maintain strong relationships with top-tier global and regional media outlets, journalists, and KOLs in the crypto and fintech sectors.
- Crisis Leadership: Develop, maintain, and execute robust crisis communication protocols. Act as the first responder during incidents, coordinating cross-functionally (Legal, Product, Compliance) to deliver timely, accurate, and protective statements.
- Rapid Response: Monitor media landscapes for potential risks and opportunities, providing real-time intelligence and rapid response strategies.
2. Strategic Brand Building & Thought Leadership
- Narrative Development: Craft compelling narratives that position the company as a leader in the CEX space. Translate complex product/tech updates into clear, impactful stories for various stakeholders.
- Thought Leadership: Drive executive visibility by producing high-quality op-eds, speeches, and interview talking points for the CEO and other key leaders.
- Brand Consistency: Ensure all external communications align with the company’s core values and brand voice, maintaining a professional, trustworthy, and innovative image.
3. Content Production & Executive Support (CEO Ops)
- High-Stakes Proofreading: Serve as the final gatekeeper for all major external communications, ensuring zero errors in tone, grammar, and factual accuracy in both Chinese and English.
- Executive Communications: Manage the CEO’s external communication calendar, draft internal/external memos, and prepare briefing materials for high-level media engagements.
- Integrated Marketing Collaboration: Work closely with the Integrated Marketing team to ensure PR efforts are synchronized with broader marketing campaigns, maximizing reach and impact.
What you’ll need
- Experience: Minimum 6 years of experience in Public Relations, Corporate Communications, or Media Relations, with mandatory experience in the CEX (Centralized Exchange) or broader Crypto/Web3 industry.
- Bilingual Mastery: Native or near-native proficiency in both Chinese and English. Ability to write, edit, and proofread complex technical and financial content in both languages with nuance and precision.
- Global Mindset & Business Sense: You possess a strong sense of business and a global perspective. You understand how communication drives business value and can align PR strategies with broader company objectives.
- Project Leadership & Collaboration: Proven ability to lead cross-functional projects. You are an excellent communicator who can effectively collaborate with Product, Ops, Legal, and other business units to ensure seamless execution.
- First-Principles Thinker: You don’t just follow templates; you deconstruct problems to their core truths and build solutions from the ground up. You understand why we communicate, not just how.
- Doer Mindset: A hands-on executor who takes pride in high-quality output. You are comfortable rolling up your sleeves to draft, edit, and refine content until it is perfect.
- Crisis Tested: Proven track record of managing high-pressure situations and crisis communications with calmness, clarity, and speed.
- Industry Insight: Deep understanding of how PR integrates with broader marketing functions. You know how to leverage media coverage to support business goals and user trust.
- Responsiveness: Ability to work in a fast-paced environment, responding quickly to breaking news and urgent requests.
- Nice to Have: Experience supporting Institutional Business or VIP clients is a plus.
Why Join Us?
- Impact: Play a pivotal role in shaping the public perception of a leading global CEX.
- Growth: Work directly with senior leadership and gain exposure to high-level strategic decision-making.
- Culture: Join a team that values integrity, speed, and first-principles thinking.
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.