Product & DesignYesterday
Bitget
About us
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.
Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
What You’ll Do
Translate business and marketing priorities into clear audience strategies across key customer segments, including retail, VIP, professional/semi-professional traders and institutional audiences.
Identify where and how different audiences consume information, build trust, make decisions and take action.
Define the role of KOLs, social/community, paid media and strategic media partnerships across different stages of the customer journey.
Build a global audience and channel framework that can be adapted effectively by different regions and business units.
Develop integrated media strategies based on business objectives, audience behavior and expected ROI—not individual channel priorities.
Determine the optimal mix of paid media, KOL/creator partnerships, social/community and other relevant channels for major campaigns.
Recommend where marketing investment should increase, decrease or stop based on performance and business impact.
Develop media planning and investment principles across always-on and campaign-based activities.
Establish a systematic understanding of our key audiences: who they are, what influences them, where they spend time, what content they trust and what drives action.
Combine behavioral data, campaign performance, social/community signals, customer research and regional insights to continuously improve audience strategy.
Build audience segmentation and channel intelligence that can be used across product launches, regional GTM and institutional marketing.
Lead and develop the teams responsible for KOL/creator marketing, social & community, and paid media.
Break down channel silos and establish shared objectives, planning processes, content requirements and measurement.
Build a strategic KOL portfolio based on audience relevance, influence and measurable business value rather than reach alone.
Strengthen owned social and community channels as long-term audience assets, not simply campaign distribution channels.
Build or strengthen internal paid-media planning and optimisation capabilities.
Establish a clear measurement framework connecting audience marketing activity to business outcomes.
Define KPIs across awareness, consideration, engagement, acquisition, conversion and retention according to campaign objectives.
Improve attribution and tracking across paid, KOL and owned channels.
Build regular performance reviews and investment effectiveness reporting.
Turn campaign learnings into actionable decisions for future channel and budget allocation.
Partner closely with Product Marketing, Regional Marketing, Institutional Marketing, Brand, Events and business teams to translate their priorities into audience activation strategies.
Establish clear planning and briefing processes so channel teams operate against shared business objectives.
Balance global consistency with regional audience and market differences.
Serve as a strategic advisor to business and marketing leaders on audience, media and channel investment decisions.
What We’re Looking For
Why Bitget?
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.
Bitget