The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn, we are building scalable, user-first growth systems that drive adoption, engagement, and long-term retention. Our Growth team plays a critical role in shaping how users discover, experience, and repeatedly derive value from our platform.
We are seeking an experienced Customer Lifecycle Management (CLM) Expert with 5+ years of experience to lead our acquisition, retention, and reactivation strategies.
You will own and optimize referral mechanics, onboarding journeys, activation funnels, and incentive programs, leveraging CEP tools such as MoEngage, CleverTap, and Plotline, along with deep behavioral insights.
This role sits at the intersection of product-led growth, behavioral science, experimentation, and data-driven storytelling, working closely with Product, Analytics, Design, and Engineering to convert user intent into action and drive early and repeated value realization.
* Discovery * Sharing * Conversion * Reward unlocks * Repeat referrals * Drive lifecycle programs across acquisition, activation, retention, and reactivation
Partner with Product & Engineering to improve UX, flows, and reduce friction
Own campaign performance tracking and ROI measurement
You’ll Excel in This Role If You Have
5+ years of CLM-led growth experience in a consumer internet business
Strong analytical, problem-solving, and creative thinking skills
Ability to convert insights into high-impact campaigns
Strong experimentation and optimization mindset
Ability to thrive in fast-paced, evolving environments
Tier-1 / Tier-2 academic background
Bonus (Good to Have)
Experience in fintech, crypto, trading platforms, or high-scale consumer apps
Experience building zero-to-one referral or onboarding systems
* Growth Mindset: Ability to think in loops, not funnels * Data-Driven Execution: Strong focus on metrics, experimentation, and ROI * User Obsession: Deep understanding of user behavior and motivations * Creativity + Structure: Balance of innovative thinking and disciplined execution * Ownership: Ability to independently drive high-impact initiatives end-to-end
* Referral Conversion Rate improves across the funnel (Invite → Signup → KYC → First Trade) * Cost per Activated User decreases while maintaining quality * Activation Rate increases across defined success milestones * Time to First Trade reduces significantly * D7 & D30 Retention improves for referred and newly onboarded users
If you enjoy building high-impact growth systems, experimenting at scale, and shaping how millions of users experience crypto — this role is for you.
Join CoinDCX and help drive the next wave of user adoption in Web3.
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